Category: Service Design Thinking…Why?

The next wave in Innovation is to design new Circular Economy challenges

Circular Economy is increasingly part of the Innovation opportunities to design a new business landscape with a customer-centric focus. What is Circular Economy? It means reusing, repairing, re-manufacturing and re-marketing goods and components in an industrial context. These …

User-centred design can be a driver in organizations: SoundCloud report

My purpose is to explore the opportunity to embed the Human-Centred-Design methodologies in business models culture. The report below suggests to equip the organizations with the understanding of customer needs as a real competitive advantage. Deloitte just released the …

Design Thinking for Creative Confidence

I spent one week with 25 students from different disciplines at European institute of Design in Rome, (IED Rome University). Every year the university holds the event called IED Factory where a cross-pollination of skills and backgrounds mingle …

Ceo reputation is the rainbow of the future’s organization. And the leadership will benefit from it..

Weber Shandwick conducted a worldwide research published in 2015. The aim of the ‘CEO Reputation Premium: Gaining Advantage in the Engagement Era’ is to quantify CEO reputation and measure the importance of CEO engagement from those closest to …

‘Social Entrepreneur versus Leadership via Service Design’

Over the last 30 years most researchers have been converging on leadership, as Petriglieri (2014) states, “as the exercise of influence, as an activity, as something that the leader does to others. We haven’t paid enough attention to …

Social Innovation is ubiquitous: from the Magna Carta until IoT

We face sometimes setbacks along the line between heart and money, it depicts the dualism between duty and passion. Our emotional beat displays our humanity disguised as personal passion and duty is the – funny or awkward depends …

The social impact and design thinking, where did the story begin?

I spent three months within the organisation then I interviewed more than ten leaders to shed light on different levels. My gut instinct dealt with swirling questions after I finished my research project at Croydon Council in London …