Tag: service design

User Experience Research for Sustainability Transformation

Context One of the biggest challenges for businesses is to embed sustainability in the DNA of the organization. Businesses needs to unlearn and align with a way of address their strategic, communication and marketing challenges with a systemic …

Blockchain Service Design: Berlin User Adoption Survey 2019

Context Since Room 77, a bar in the city’s hip Kreuzberg district, accepted the first bitcoin transaction for a beer in the summer of 2011, Berlin Blockchain ecosystem has kept growing. There are currently around 80 startups that …

Blockchain Service Design: pains and gains in the Berlin Blockchain ecosystem

In the first week of March 2019 I launched a research project with a survey in the Berlin Blockchain startups ecosystem. My aim is to leverage the Blockchain technological enhancement for the general public. For the Blockchain teams …

User-centred design can be a driver in organizations: SoundCloud report

My purpose is to explore the opportunity to embed the Human-Centred-Design methodologies in business models culture. The report below suggests to equip the organizations with the understanding of customer needs as a real competitive advantage. Deloitte just released the …