Context

A consultancy research project focused on how to reframe problems within the organizational cultural change and how it can shift the organisational focus. Qualitative and observational approaches were employed during the experimental action research.

Design Challenge

The research urged to consider how the value of behavioural change could be a driving force to create collaborative culture in the organization. I
undertook needs assessment concerning employee performance, development, and engagement across the organization leaders.

My Role

I conducted qualitative research interviews with eleven business leaders across the organisation and I designed a workshop for the interviewees to foster a culture of new engagement. Finally I applied design thinking methodologies (observation, interview, empathy, visualization) to identify
patterns, meaning and purpose as outcome of the research project.